New Zealand's first American style IPA, released in 2008, has gone on to be New Zealand's most awarded beer. In recent years, it has won six back to back Best in Class trophies around the world including New Zealand, Australia and Sweden.

This is a classic West Coast (USA) style IPA. It has a dry finish, with limited malt sweetness, which accentuates the hop flavour and hop bitterness. So the beer is punchy on hop flavour, and firm lingering hop bitterness. The bitterness is 66 IBU - hoppy, bitter, dry.

A Low Carb beer that just isn't about being low carb, it is about the flavour. It is a Low Carb Pale Ale that has the incredible hop aroma and hop flavour you expect from a typical Epic beer. Luke Nicholas owner/founder of Epic Brewing Company says 'we were shocked when reading that Low Carb beer sales were greater than the total Craft Beer market in New Zealand. On hearing this I could feel the pain of a great number of drinkers who were drinking low carb, but at the cost of a really delicious beer. It was time to help them out, as we did back in 2005 when we helped the whole of the New Zealand beer market with the wonderfully dry hopped Epic Pale Ale'.

After the massive success of Blue Low Carb Pale Ale Epic now have a Hazy joining their low carb family. Crush is a fresh and fruity hazy pale ale with full flavour and 75% less carbs than their Joose Party Hazy Pale Ale.

Cold IPA is the ultimate chill brew, designed for those moments when you just want to kick back and enjoy life. With the first sip, you're taken on a flavour-packed journey that'll leave any IPA lover grinning. Brewed with a lager yeast and warm-fermented for a crisp, clean finish, this beauty is dry-hopped early with an epic blend of Citra, El Dorado, and Nelson Sauvin hops. The result? A pale, refreshingly light brew that explodes with tropical fruit, zesty citrus, and a hint of pine.

High Voltage is a hazy IPA that's all about harnessing the energy of two powerhouse hops: Citra and Mosaic. From the first sip, you're hit with a surge of tropical goodness - think juicy mango, ripe pineapple, and a burst of citrus that dances on your tongue. The Mosaic hops add a layer of complexity with subtle berry undertones, while Citra delivers a bright, refreshing citrus punch. High Voltage is more than just a beer; it's a vibrant, electrifying experience that keeps your taste buds buzzing long after the glass is empty.

In the Year of the Snake, the Hop Serpent awakens from its ancient slumber, coiling around the hop vines of Egger's Hop Farm. With every twist, it enchants the hops with magical power, bringing out vibrant flavours. The serpent guards the harvest, ensuring only the freshest, most aromatic hops reach the brewers. Those who sip Hop Serpent feel its mystical energy, a brew crafted by the serpent's magic. Hop Serpent is driven by the freshly harvested and air freighted Riwaka hops that are known for their bold passionfruit flavour, complemented by zesty citrus notes of grapefruit, lime, and lemon. The passionfruit dominates, offering a sweet, tangy profile that adds depth and vibrancy. This tropical character is bright and juicy, balancing perfectly with the crisp bitterness, making for an intensely fruity and aromatic IPA experience.

Hops have taken over the world. Permeated the senses of the minions. Hop Zombies now roam the streets. Lupulin ichor oozing from ravaged legions. Gorging, gouging, masticating. Salivating over insane hop flavours and aromas. The time is nigh. No more festering away in hopless oblivion. Join the Hop Zombie Revolution.

On the palate, Magical Unicorn offers an intricate tapestry of flavours. Tropical fruits dominate, with mango and melon taking centre stage, complemented by hints of peach and blueberry. The malt backbone provides just enough sweetness to support the fruitiness, while the bitterness is clean and crisp, coming through with an assertive citrus and pine note that adds depth and balance. The finish is dry and remarkably clean, with a lingering bitterness that beckons the next sip.

Multiball Hazy IPA presents a dense, golden haze that promises an explosion of flavour, much like the exhilarating chaos of a multiball in pinball. With the first sip, you're immersed in a wave of tropical bliss - juicy mango and ripe pineapple take centre stage, enhanced by a zesty citrus burst that dances on your palate. Mosaic hops introduce a hint of complexity with subtle berry notes, while Citra delivers a lively, refreshing citrus punch. Cascade hops elevate the profile further, adding grapefruit and lychee notes for a vibrant exploration of flavours. Just as in pinball, where the excitement builds as multiple balls fly around the playfield, each sip of Multiball brings a thrilling rush, igniting a sense of adventure and achievement as you savour the dynamic interplay of tastes.

You can only drink so many beers in a lifetime, so you better make each one count. That's where Epic can help. Because at Epic they're obsessed with creating big hop-fuelled beers. This takes a shed-load of skill. It also takes a shed-load of hops. In fact there are 25 crammed into each can of Pale Ale. Many brewers would call this 'insane'. They call it flavour.

Epic's third collaboration with AJ Hackett for the NZIPA Challenge held at Smiths Craft Beer House in Queenstown. The rules for this challenge are to be a new beer using only New Zealand ingredients. Even though they haven't put it on the label Epic have used 100% organic NZ grown barley and organic NZ grown Nelson Sauvin hops. They wanted to make a tasty and delicious, yet highly drinkable beer which celebrates the best NZ organic ingredients they could get hold of. Even though it is hoppy, it isn't crazy hoppy like some of Epic's other beers. It is 7.2% and it still has a fair amount of hops in the aroma and flavour.